Sourabh Kumar is the Founder and CEO of PunToon Kids, the country’s largest premium kids' YouTube community driven by Indian Original IPs, as well as VidUnit Media Pvt Ltd, a leading digital entertainment, content, and influencer marketing firm.
Sourabh has worked in the media and entertainment industries in India and abroad for over 15 years, honing his skills in Content Consumption Behavior across digital platforms, Kids' Content, Animation, Content & Influencer Marketing, Content Acquisition & Distribution, and Licensing.
Mr. Kumar is a self-made young Indian entrepreneur and the founder of PunToon Kids, an Indian Original IP-based popular kids' YouTube channel that has seen tremendous success since its beginning in 2019. It has achieved a significant milestone by generating over 325 million views in the first quarter of the year, 2023. The brand boasts a substantial viewership on its platform, amassing over 3 billion views across all of its channels so far. Furthermore, their relatable and topical Indian Original productions have resulted in an incredible monthly average of 100 million views across all of their YT channels. Operating in 7 Indian languages, PunToon Kids' network of YouTube channels creates premium content that resonates with millions of kids and families across the country.
Under his leadership, VidUnit has become a go-to platform for brands and digital media companies worldwide, with over 20,000 content creators, influencers, Key Opinion Leaders (KOLs), and celebrities across 13 languages and various categories. VidUnit has worked with key global players like Bytedance, Alibaba, Spotify, Reddit, and Duolingo, among others, solidifying Sourabh's status as an industry-trusted partner.
Prior to founding VidUnit Media and PunToon Kids, Sourabh worked as the Director of Content Acquisition & Operations at Alibaba in India, where he was instrumental in shaping the company's content strategy and operations in the country.
Sourabh holds a Master's degree in Media Management from the University of Stirling, Scotland, UK, showcasing his commitment to continuous learning and staying at the forefront of the ever-evolving media landscape.
About PunToon Kids:
PunToon Kids, founded in 2019, is a popular YouTube network for children aged 3 to 8 years. Featuring Two of India's most well-known and loved animation characters Gattu and Chinki, PunToon Kids' YouTube channels are available in many languages, including Hindi, Marathi, Bengali, Gujarati, Tamil, Telugu, and English. The Indian Original Ips on the network strives to make engaging, entertaining, and exciting learning content that imparts compassion, love, and affection while also teaching children about Indian Culture, Festivals, Morals, Family & Friends, Ethics, and values among other things. For more information, visit PunToon Kids on YouTube -https://www.youtube.com/channel/UCJ__lhRyYdf3C1kFMxY6KlA